The greenfield airports are proving to be a promising place for the up-market segment advaertising. In India, where flying is still a luxury that a few can enjoy, this is an idea that works. What more, the new Bangalore airport, run by BIAL(Bangalore International Airpot Ltd) is notching up additional non-aero revenues by tying up with a leading International advertising agency, to use the 4000 acres of airport space, thats up for the grabs. BIAL aimsat a target audience of about 12-13 million travellers every year, a significant fraction of whom are affluent.Almost 70% of that space has already been blocked!
What an idea, Sirjeee!!!!;)
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